![]() ![]() One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. ![]() Create a Direct Marketing ChannelĪpps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across - even if it happens unnoticed. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Statistics show that the average American spends more than two hours a day (!) on his or her mobile device.
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