We would never have run the ads without these organizations' support and a way for our subscribers to contribute to their causes." Groupon Super Bowl Commercials Spoof Causes They Support Says a Groupon spokesperson, "It has always been the foundation of the campaign. The donation part of the website went live at around noon Central Standard Time Sunday. Moreover, Groupon offers to match donations in part. Though the Super Bowl ads did not say it, Groupons' own website currently encourages users to donate to the three causes its ads lampooned: the Tibet Fund, Greenpeace and RAN (the Rainforest Action Network). Ironically, Groupon first came into life as a website called The Point, whose purpose was to help activists and others organize and raise money for worthy causes. The company then posted this on its Twitter account: "Like standing too close to a rainbow, viewers' hearts are warmed by Groupon's Super Bowl ad."
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